The Reason Why This Jacket Matters So Much
I want to talk about something that goes beyond fabric and paint. Something that I think about a lot as both a maker and a mum. It's about why a personalised jacket isn't just a jacket. It's so much more than that.
Childhood Is Fleeting
If there's one thing parenthood teaches you, it's that time moves terrifyingly fast. One minute they're a tiny baby in your arms, and the next they're running into nursery without looking back. (Honestly, where does it go?)
And with each stage that passes, we try to hold on. We keep the first shoes. We save the hospital bracelet. We fill albums with photos. Because deep down, we know these days are numbered, and we want something tangible to remember them by.
That's Where a Personalised Jacket Comes In
When you commission an Everleigh & Co piece, you're not just ordering a garment. You're creating a snapshot of a moment in your child's life. Their name at this age. The things they loved right now — the butterflies, the unicorns, the tractors, whatever makes their little eyes light up.
It's wearable nostalgia. And one day, when they're all grown up, you can pull it out and say, "Remember when you used to love butterflies?" And you'll both smile and probably cry a little. (I'm already crying just writing this.)
The Keepsake Factor
So many of our customers tell us they plan to keep their child's jacket forever. Not just wear it until they grow out of it, but actually keep it as a keepsake. Some have said they'll frame it. Others want to pass it down to younger siblings. A few are saving them for when their kids are grown up, as a reminder of the little people they once were.
"I know she'll grow out of it, but I'll never throw this away. It's too special."
— One of our lovely customers
That message still makes me well up every time I read it.
Made with Intention
The reason these jackets matter so much isn't just because they have a name painted on them. It's because of the intention behind them. Every single Everleigh & Co piece is:
- Chosen — we handpicked that specific jacket for your specific child
- Designed — we thought carefully about every element of the design
- Created — we spent hours bringing it to life by hand
- Given — you chose it because you wanted something meaningful
That chain of intention, from charity shop to workshop to your child's wardrobe, gives each piece a depth that mass-produced clothing simply can't match.
More Than Just Clothing
At the end of the day, Everleigh & Co isn't really a clothing business. It's a memory-making business. We're in the business of creating things that matter to people. Things that carry meaning, tell a story, and become part of your family's history.
And honestly? There's no better feeling in the world.
If you'd like us to create something special for your family, we'd love to hear from you. Let's make something that matters.